Technology always helps to make revolutions much faster, sometimes even drastically. The discovery and use of electricity, fuels, electronics… All of this has brought great advances, but surely we have to stop at one of those most recent inventions to understand the great turning point that has supposed. We speak, of course, of the Internet, which is nothing more than the consequence of the technological and electronic advances of recent decades. An open window to a new virtual world that is gaining more and more ground on the “real” world. A place where we can be entertained, informed and communicate with others, wherever they are. Share our experiences on social networks, become world stars or even sell our intimacy, generating a real fortune. The Internet brings out the best and the worst of human beings and puts them in front of us, so that we cannot stop looking.

The net has also been a very important revolution for the whole world of culture. Neither music, nor art nor cinema are the same since one can download any audiovisual content through this tool. So much so that we have even completely changed our life habits. Before we used to call to find out what was happening to our friends, now we just have to send them a message. We stayed up until so many waiting to see that series that we liked so much, and that now we can see on demand, at any time. We even currently flirt over the Internet, through apps and so on. All these changes have had a notable impact on our lives and we can notice them on a daily basis. The revolution has also reached the world of porn, which has seen how its industry had to change every decade to adapt to everything new that was emerging. Now movies are no longer shot, only scenes, and porn actresses can become real influencers. But if there is a revolution that is marking pornographic content in recent times, that is the appearance of Onlyfans.

The Internet wouldn’t be what it is today if it weren’t for porn. It may sound quite harsh, and some will even question it, alluding to the fact that the network is a gigantic tool for sharing information. And you just have to think about what kind of information we prefer to share. Or in fact, review the old forums, the first websites that were created, and check what their theme was. In many of them, sex was present, either in the form of comments or later, photos and videos. The spread of sex tapes in the late 1990s highlighted the potential of the Internet, both for good and for bad. A place where everything could be shared, where there was an impossible freedom on the other side of the screen. So the Internet was filled with porn, as expected, and many of the first images digitized by users themselves were clippings from magazines like Penthouse or Playboy. From those times there is hardly anything left, although not so long ago. Today the Internet is very different from how it began in the 90s.

We have a much more open network, but at the same time, society has become much less permissive with certain things. Freedom of expression continues to exist, although limited in many social networks, owned by large economic conglomerates. Information now travels through other channels, but fake news has become more popular than ever. The majority of Internet traffic, in fact, already moves on social networks and platforms, videos and streaming. Websites are outdated, and many have decided to do without them even in business. If they want to find you, they will search for you on Instagram or Facebook, and they will find you more easily, with updated information. Between this morass of blogs that nobody reads anymore and obsolete pages, video platforms have emerged as a more than interesting leisure alternative. Above all, YouTube, which continues to be an essential place for knowledge, leisure and fun. Twitch is fighting to become the new favorite hobby of the next generation. But there are other platforms that almost no one recognizes visiting, but they are up there in number of users. We are talking, of course, about porn video libraries.

The expansion of the Internet has made it possible in recent years to change the way we understand advertising and marketing. Today, digital campaigns are very common, and allow users and companies to go much further thanks to those ads that appear on any web page, and that are usually related to the topics they they interest us, or that we have already searched before. The famous cookies that we must accept every time we enter a new platform are precisely one of the most common formulas for knowing our tastes, remembering them and offering us exclusive and dedicated advertising for us. Of course, sometimes this is not exactly what we want, and just by opening a link on a travel page to Greece, for example, we must spend a whole month “holding” ads about hotels in Crete or Santorini.

The system normally used to display these ads is Google Ads , formerly known as Adsense, and belongs to the Mountain View conglomerate, being one of their most profitable services. And it is that it acts in two ways, first by offering companies and advertisers the possibility of carrying out transmedia digital campaigns , their ads appearing in banners, pop-ups, applications, videos … And second, allowing anyone to website or blog, no matter how small, include a space for such ads on your platform, which will allow the owner of that website to earn some money based on the clicks made from your website. It would be something like renting some of our advertising space from Google, which would pay us according to the success we have achieved with our users. Is it a good idea to include Google Ads on our blog or website if it is a business? Here things get a bit more complicated, because most users hate finding ads that have nothing to do with what they are searching when they enter a particular website.

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