The expansion of the Internet has made it possible in recent years to change the way we understand advertising and marketing. Today, digital campaigns are very common, and allow users and companies to go much further thanks to those ads that appear on any web page, and that are usually related to the topics they they interest us, or that we have already searched before. The famous cookies that we must accept every time we enter a new platform are precisely one of the most common formulas for knowing our tastes, remembering them and offering us exclusive and dedicated advertising for us. Of course, sometimes this is not exactly what we want, and just by opening a link on a travel page to Greece, for example, we must spend a whole month “holding” ads about hotels in Crete or Santorini.
The system normally used to display these ads is Google Ads , formerly known as Adsense, and belongs to the Mountain View conglomerate, being one of their most profitable services. And it is that it acts in two ways, first by offering companies and advertisers the possibility of carrying out transmedia digital campaigns , their ads appearing in banners, pop-ups, applications, videos … And second, allowing anyone to website or blog, no matter how small, include a space for such ads on your platform, which will allow the owner of that website to earn some money based on the clicks made from your website. It would be something like renting some of our advertising space from Google, which would pay us according to the success we have achieved with our users. Is it a good idea to include Google Ads on our blog or website if it is a business? Here things get a bit more complicated, because most users hate finding ads that have nothing to do with what they are searching when they enter a particular website.
What is Google Ads for?
Google Ads is a service created by the Google company to manage digital advertising and create online marketing campaigns . The service works in two ways, being a very good option for those who want to advertise and reach a much larger audience on the internet, and also renting space to personal or business websites, where those ads will appear and campaigns, which can generate a good profit for those who have given this space on their own platforms . Advertisers gain a lot of visibility, and website owners get an extra livelihood, which in many cases can become the main direct revenue stream for their web presence. It is a system that has been operating for years, not without controversy, of course.
Implementation on your website
Whatever your website, a personal blog, a platform where you talk about a very specific topic or a web page about your own business, Google always gives the option of implementing its Google Ads advertising service on your platform , to be able to profit from that web space with ads. The implementation is usually simple, especially if we use a content manager such as WordPress , used by most users to create their personal websites. Adding Google Ads to our website is simple, and we can choose the size of the ads, their location and above all, the type of theme , which will normally be assimilated to the one we offer. For example, if we have a business about the sale of special seeds, the advertisements that will appear will be linked to our theme. We will also have to choose the way to earn money with them, which can be by clicking on the ad, or simply by seeing it, varying the profit.
Drawbacks of Google Ads
So far, Google Ads seems an unbeatable service, a real opportunity for all those who want to take advantage of their website or personal blog through the assignment of a small space for the ads that the American firm decides set. Things change when we talk about a business website , however small or humble it may be. When we set up our own website, we do so with the mindset of reaching more audiences and establishing a place of reference on the Internet so that potential clients get to know us, know about our services, what we offer, where to find us. … We can even include an online store to sell our products through this system, which will greatly broaden the scope of our business.
As you will understand, including Google Ads on a website like this is not so appropriate , because we will be losing our space to give it to some ads that can mislead or even annoy our potential customers. Finding ads of this type on a business website can denote little business vision. Google Ads can become a fairly invasive service, which will harm us for users who visit our website. Therefore, if they are included, we will find a more discreet place, and we will place small advertisements that do not attract too much attention. Of course, in this way, the profit from these ads will be less, and it may not even make sense to place them on our website, because we are going to earn very little with them.
Tips that will help you
Implementing Google Ads on our website is a decision that we must m edit for a while, and even try different solutions to stay with the one that suits us best. Filling the web with advertisements of this type, as some do with their personal blogs, is a bad idea. There was even a time when many users created pages and blogs of different themes only to flood them with less suspicious ads, which generated a good profit , until Google realized how they were using the service and decided to turn off the tap. You have to use Ads very sparingly, and have a good web design so that the ads go unnoticed.
In our business blog, on our business website, we must give prominence to our own identity, to our brand , to our services. Therefore, the ads will be something relatively secondary, because at the end of the day our mission when creating the web is not to make money with advertising, but to make ourselves known, expand our target audience , reach a lot further thanks to the tools and options that the Internet is offering us. In this way, we must find the balance point between displaying ads and making our identity prevail on our commercial page.